Something big is coming for freelancers—International Freelancers Day! If you haven't heard about it yet, this is a free, two-day online conference exclusively for solo professionals. And the line up of speakers and topics are impressive. But be sure to block off your calendar because this event will be held live so you'll need to show up on time for the sessions you want to attend.
Grace Smith is a designer, self-proclaimed Apple fan-girl and Twitter addict based in Northern Ireland. Her design studio, Postscript5, specializes in Blog and User Interface design. Grace works with individuals and companies based mainly in the UK and USA, on a diverse range of projects and enjoys collaborating with other designers and developers.
Pitching a new service to your clients is never easy, regardless of how compelling you perceive the case to be. When the service is email marketing, there's an additional twist—often your introductory conversation will not so much consist of explaining what it is ('a compelling way to get in touch with your customers'), but deconstructing what it isn't ('spam'). So, how do you bring your clients around to seeing the value in email marketing? What can you charge for? Perhaps most importantly, what's in it for the designer? In this article, we'll go through some of the core selling points you can pitch to your clients and the range of services that you can offer.